The Marina Marketing Blog
Your source of information and guides around marketing and growth in the marine industry
The Ultimate Growth Guide for Mediterranean Marinas (2025)- How to run a smarter, fuller, and more profitable marina this season and beyond
Run a smarter, fuller, and far more profitable marina in 2025
Whether you're managing a boutique harbor in Corsica or a mega-yacht marina on the Costa Brava, this guide is your growth playbook. In 2025, occupancy is no longer enough—it's profit per berth that counts. From dynamic yield pricing and premium amenity upselling to next-level digital tools like booking-integrated websites, fast mobile experiences, and live chat, we show how to turn every berth into revenue. Staff fluent in multiple languages, glowing online reviews, and winter-season tactics like early-bird ads and local partnerships are powerful multipliers. Transform your marina from a stopover into a memorable destination.
Why Good Reviews Are the Most Powerful Marketing Tool for Mediterranean Marinas
In the Med's competitive marina scene, good reviews are the new currency—miss them, and you’re leaving revenue and trust on the dock.
Whether you're nestled in the Balearics, the Greek Isles, or the Côte d’Azur, today’s marinas live and
die by what boaters say online—but only if you build and manage that reputation. Studies show that 92% of boaters read reviews before booking, and over 70% trust peer reviews more than marina websites. Even better? Marinas with 25 or more positive reviews often see a 20–30% spike in bookings. Reviews aren’t just social proof—they drive visibility, pricing power, repeat visits—and ultimately, revenue.