Digital Transformation
for the Marine Industry
We use auditing and data mapping to create clear steps on improving: growth, marketing, branding, and profitability.
Marinas
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Boating Apps
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Yacht Clubs
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Sailing Schools
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Sales Brokers
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Charters
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Yacht Shows
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Commercial Ports
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Dive Schools
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Yacht Builders
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Marinas - Boating Apps - Yacht Clubs - Sailing Schools - Sales Brokers - Charters - Yacht Shows - Commercial Ports - Dive Schools - Yacht Builders -
We will review your current tools, processes and marketing
Marine businesses are losing time and revenue for the same reasons:
We audit marine businesses to reveal improvement areas in Digital Marketing, Positioning, AI, Automation and Website Conversions. Get insights into lost revenue, missed conversions and poor processes.
The result: smoother processes, more sales conversions, increased efficiency with higher profit margins. Turn your operations into a lean, data-driven success story.
Where we can help you
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Automate routine admin tasks, custom GPTs built with your brand knowledge for internal and customer facing use
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Proper growth dashboard- track whats performing and what’s not. SEO fixes to increase visitors and conversions to your website. Community engagement campaigns, effectively work with content creators and properly manage your brand’s social media pages.
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Connect workflows to custom Chat GPTs, complex automations designed to make your marine business run smoothly and profitably.
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Identify which acquisition channels are performing, GTM plans for new product launches or new markets. Identify lost revenue and build a strong plan to fix it.
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Dedicated daily time from the SMCert team + help with tracking goals and training on tools + mystery shops and audits
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Better reputation and reviews, DL campaigns, PLG campaigns, user activation
We will review your current tools, processes and marketing
With 20+ years of hands-on experience in digital strategy, marketing and growth fas well as being sailors, SMCert speaks the language of both business and the sea. We are trained in Digital Transformation, Marketing and AI implementation as well as workflow automations, and website conversion optimisation.
Smart Marine Certification (SMCert) sets the standard for Europe’s marine businesses. We help companies lead in digital readiness, sustainability, and customer experience, giving boaters confidence and operators credibility
About Us
How Does it work?
Audit: We map your systems, tools, website, staff workflows and customer touch-points using the SMCert framework. Most audits are done remotely with optional on-site visit.
Roadmap: You get a clear playbook of fixes and upgrades.
Implementation support: We help implement automations, AI tools and marketing systems alongside your team so you modernise with minimal disruption.
Certification: Once all issues are fixed you’ll receive Smart Marine Certification- this gives you access to on-going support, future audits and help from our team
We will review your current tools, processes and marketing
What our clients say
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![A woman with blonde curls smiling at the camera in a cozy indoor setting.]()
The team were a big help-we had some things to work on and they were super helpful with showing us how we can improve. Recommend!
Natalia, Marina Director, ES
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![Smiling middle-aged man with short gray hair and beard wearing a blue shirt.]()
They (SMCert) are v proactive with the help
Alessio, Port Sales / Web, IT
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![A woman with long brown hair wearing a teal top stands outdoors with a blurred background of trees and a white structure.]()
Just THE BEST, grazie team!! We are so happy with the results!!
Marzia, Marina Manager, IT
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![Close-up of a man with short brown hair and a beard, looking at the camera in an indoor setting.]()
They are very hands-on- they helped us modernise, they were even teaching team members on how to use AI. Very knowledgable team- thanks Lee
Gonzalo, Port reservations manager, ES
FAQs
Q: What is Smart Marina Certification (SMCERT)?
A: SMCERT is the official EU certification that recognises marine businesses for excellence in digital readiness, sustainability, security, community engagement, and innovation.
Q: Why should my marina apply for certification?
A: Certification builds trust with boaters, investors, and partners. It shows your marina meets the highest European standards and helps you stand out in a competitive market. We also teach your staff valuable skills like using AI in the workplace, Website SEO, content creation and GDPR. (the fines for improper GDPR are in the €millions)
Q: How does the certification process work?
A: You complete an application, provide supporting documents, and undergo a remote or on-site audit. If you meet the standards, your marina receives official certification valid for the year. If you pass foundational level we will issue a certificate- we will also coach you on how to surpass foundational level and provide missing skills / materials / knowledge.
Q: What kind of businesses do you work with?
We work with:
• marinas, ports, boatyards and dry docks
• yacht clubs, sailing schools and charter operators
• boating apps and marine event organisers / yacht shows
Q: What are the costs?
Pricing starts from €1000 for small marinas and scales with size and complexity. Every engagement includes:
• full audit and certification assessment
• on-site or remote staff training
• yearly follow-up audit and updated roadmap
Q: Is certification recognised internationally?
A: Yes. While SMCERT is an EU-led standard, recognition growing globally as a mark of modern marine excellence.
Q: What support do you provide to marinas during the process?
A: We offer guidance, checklists, and feedback at every stage. If a business doesn’t meet criteria, we provide an improvement roadmap and hands-on help before re-evaluation.
Q: How long is certification valid?
A: Certification is valid for one year. Renewal involves a simplified reassessment to confirm standards are maintained.
Q: Can small marinas apply, or is this only for large ports?
A: Any marina can apply. Our framework scales for both boutique and large-scale facilities.
Q: Which tools do you work with?
A:
Standard port software- Marina Master, PacsoftNG, Scribble Software ,MARINAGO, Dockwa, Navily Pro.
Core LLMs- OpenAI, Claude, Google Gemini, Meta Llama
Automations- Zapier, Make AI, n8n, UiPath Document Understanding
AIS, vessel traffic and berth intelligence- MarineTraffic, Kpler, VesselFinder APIs, Datalastic
Guest comms, helpdesk, and AI chat- Intercom, Zendesk, WhatsApp Business, Twilio, DeepL
Reviews- Navily, Google business, Meta ads, PostHog, Matomo
Back-office and revenue ops- UiPath DU, Rossum, HubSpot, Pipedrive, Clay
We will review your current tools, processes and marketing