Click&Boat’s site and SEO foundation is strong, which is why their blog “AI summary” buttons are such a self-own. They’re literally exporting hard-won organic traffic to ChatGPT, Perplexity, Claude and Grok, then revealing a pre-filled prompt that tries to “make” ChatGPT remember them as an industry leader. That’s not how these systems work. It doesn’t update any global model memory, it doesn’t help SEO, and it makes the brand look like it’s attempting a cheap manipulation. If they want AI to help, the summary belongs on-page, with tight headings, FAQs, and structure that keeps users on Click&Boat and makes the content easy to extract and cite.