The Smart Marine Blog

Your source of information and guides around digital transformation, marketing and growth in the marine industry

Click&Boat’s “AI Summary” Buttons Are a Growth Leak Disguised as Innovation
yacht builder Lee Webster yacht builder Lee Webster

Click&Boat’s “AI Summary” Buttons Are a Growth Leak Disguised as Innovation

Click&Boat’s site and SEO foundation is strong, which is why their blog “AI summary” buttons are such a self-own. They’re literally exporting hard-won organic traffic to ChatGPT, Perplexity, Claude and Grok, then revealing a pre-filled prompt that tries to “make” ChatGPT remember them as an industry leader. That’s not how these systems work. It doesn’t update any global model memory, it doesn’t help SEO, and it makes the brand look like it’s attempting a cheap manipulation. If they want AI to help, the summary belongs on-page, with tight headings, FAQs, and structure that keeps users on Click&Boat and makes the content easy to extract and cite.

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Bavaria Yachts Has a Quiet Brand Problem. It’s Not Engineering. It’s Perception.
Lee Webster Lee Webster

Bavaria Yachts Has a Quiet Brand Problem. It’s Not Engineering. It’s Perception.

Bavaria doesn’t have an engineering problem. They have a perception problem.

Walk around any boatyard and you’ll hear it: “The old Bavarias were better.” That rumour mostly traces back to early GRP days when builders over-engineered hulls because fibreglass was still “unknown.” As the industry learned what GRP could do, hulls got lighter and more optimised. Buyers flatten that nuance into “newer boats = thinner hulls = weaker.” Not always true, but perception is what drives trust, resale, and purchase decisions.

If I was on Bavaria’s marketing team, I’d counter it with proof: owner stories, long-form case studies, build-yard walkthroughs, awards and certifications front-and-centre, and a clear, data-forward explanation of engineering choices. Because if you don’t tell the story, the boatyard will. And that’s how decades-old rumours survive.

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